Demonstration Computer Program for WildTangent v. Ultramercial
This is a demonstration computer program that accompanies
Public Knowledge's brief
as amicus curiae in the case WildTangent, Inc. v. Ultramercial,
LLC, on petition for certiorari at the Supreme Court. The program here has
been augmented for explanatory purposes.
Briefly, the code performs the following functions.
- It selects an advertisement to be displayed.
- It presents a prompt, allowing the user to either purchase a media product
or view an ad in exchange for receiving the media product for free. In the case
of this program, choosing to purchase the media product will redirect the user
to an e-commerce site, namely Amazon.com.
- Upon choosing to view the advertisement, a popup box containing an
advertisement will be displayed. In the case of this program, the advertisement
text reads “This is advertisement 1” (or “advertisement
2” as the case may be).
- Depending on whether the advertisement is interactive, a second popup box
may be displayed, asking the user if the user liked the advertisement.
- An internal counter is updated to reflect the fact that the advertisement
- Finally, the free media product will be presented. In the case of this
program, it is presented in a popup box, and the media product is the text
reading “This is the media product shown after the
Click here to access the original program as
presented in the brief.